Simplicity Delivered: Repositioning and CI

SMSPortal, a bulk SMS business that has scaled in recent years, were looking to build a brand identity that could work across all touch-points to give them standout and relevance in an in an increasingly competitive tech market. The brief was to express the company’s enthusiastic energy - as well as their commitment to customer-centric simplicity. “If I’d had more time, I would have written a shorter letter...” - Mark Twain. With typography that feels like a friend has typed you a letter, to the ultra simplified speech bubble logo-mark, SMSPortal’s new visual identity speaks to it’s succint, direct, and humble brand identity.