An innovative tool to help you skip the flu.

We created an online tool that draws on various live data points including weather, social listening sentiment, historical search data based on location, and social mentions. By using these data points, we can asses the potential risk of flu and allergies, and serve them with location based display ads and pre-rolls with various risk levels. A dashboard displays this data, and allows for remarketing of our pharmaceutical products based on which risk dashboard was visited. This was a first, and also the first set of historical allergy data compiled for South Africa.