Celebrating the 5 Rare Crafts

To establish Balvenie as the true premium handcrafted whisky, we invited influential guests to experience a tasting through the entire range, with each whisky of the range being linked to an accompanying craft. The lights went out, and the craftsman told their story, linking it to how the product was born. The stories spanned from events to digital. Balvenie saw a sales increase of 36%.