Rémy Martin Integrated (2016 - 2018)

We relaunched Rémy Martin in South Africa with the idea that people are living in the slash generation. It's not about your monetary wealth, but more so experience that maketh the man. We gave people the opportunity to live their lives with data driven event invites served via a custom CRM platform with your selected "lives". We wanted to take the right people on the right experiences. The campaign stretched across OOH, print, PR, editorial, social, CRM, events, video content and shorts, and saw a market increase of 28% in Rémy Martin sales. Destiney Man named it one of the most impactful campaigns of the decade, and it won campaign of the year within the Edward Snell group.