Launching & Branding the new Development Fund

For the launch of Engen's Transformation and Developement fund, an initiative to help SMME's, we created Convoy. A logo was created, together with a WIP visual language to communicate the new fund. The logo is based on the 'V' formation of migratory birds. The strongest one is in front, enabling the group to travel up to 70% further. A red dot represents Engen, and the angle follows the selected font with a gentle upward trajectory., indicative of the funds goal.